The Colgate Scene
January 2007

Blog maven

[Photo courtesy Michael Sippey]

Michael Sippey '90 practices what he preaches.

As a vice president and general manager with Six Apart, one of the leading providers of hosted blogging services, Sippey is a longtime blogger and a firm believer in the online tool that allows millions of people "to have their own printing press on the web."

Sippey talks about the blog boom and how it helped transform the Internet in one of the latest episodes of the Colgate Conversations podcast series that highlights members of the Colgate community. (www.colgate.edu/podcasts)

Based in San Francisco, Sippey was interviewed for the podcast via Skype, a voice over internet protocol (VoIP) network that allows users to essentially make telephone calls through their computers. He talked about the evolution of blogs from bully pulpits for people with an axe to grind to must-read interactive forums about politics, pop culture, music, and more.

News snippets that first appear on blogs quickly become fodder for the mainstream media, Sippey said, and the so-called net-roots movements have played significant roles in political campaigns.

"It's Crossfire on the web," said Sippey.

Six Apart clients include General Motors vice chairman Bob Lutz, who uses his blog to write about everything from warranties to designs for new cars, and Scott Adams, creator of the Dilbert comic strip, who blogs about everything and anything.

The searchability of blog posts is a tremendous asset for a company like GM or a small business looking to make inroads online, he said, while at the same time privacy tools now available make blogs an easy-to-use option for families and friends who want to stay connected online without the outside world peeking in.

Some 15 million people have utilized Six Apart's products since the company's founding in 2002. Sippey, of course, is one of them, writing about technology on and about more personal issues on michael.vox.com.

An English major while at Colgate, he has been writing about technology on the web since 1995, fusing his interest in the field with his desire to use the "writing side of my brain."

Top of page
Table of contents
<< Previous: The Facebook effect Next: Telling the Colgate story >>